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Summary: Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed Crunch

1. Meta AI's mobile app has experienced a significant increase in daily active users, rising from 775,000 to 2.7 million between late September and October 17, according to Similarweb data.
2. The surge can be partially attributed to the launch of Meta AI's new Vibes feed on September 25, which features short-form AI-generated videos.
3. Possible factors contributing to this rise could also be increased interest due to OpenAI's video generator Sora, whose app reached the top of the App Store and has an invite-only status.
Summary
Meta AI's mobile app saw a substantial growth in daily active users, rising from 775,000 to 2.7 million between September 25 and October 17, as per Similarweb data. This increase can be partially linked to the launch of Meta AI's Vibes feed on September 25, offering short-form AI-generated videos.
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ID: 0476180a-a426-468d-9c64-b79d0d8b76ed

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/20/meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed/#summary

Date: Oct. 21, 2025

Notes: 2025-10-21

Created: 2025/10/21 06:12

Updated: 2025/12/07 23:47

Last Read: 2025/10/21 06:24