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作成日: 2023/09/27 07:30

更新日: 2025/12/08 23:14

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Indonesia is set to unveil new rules designed to curb social media&#039;s expansion into its e-commerce market. The move is aimed at protecting local businesses. It is believed to be a response to TikTok. Southeast Asia&#039;s biggest economy wants the Chinese video-sharing app to be a social media platform only.
                
Indonesian President Joko Widodo delivered a video address on Monday. He suggested that offline markets need to be protected from the impact of e-commerce.
                
Current trade regulations do not specifically cover direct transactions on social media. TikTok&#039;s parent company says that each month the app is used by 125 million people in Indonesia and 325 million individuals across Southeast Asia.
                
The new regulation will ban the sale of imported goods, priced below 100 US dollars, through cross-border services on e-commerce platforms. The government has indicated that it will shut down social commerce companies that do not comply with the regulations. TikTok says it has asked the government to reconsider.

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