1. Suntory Spirits is changing its Kinmugi brand from beer-like drinks to regular beer, effective in or after October 2026.
2. The change is due to increased demand for beer following a tax cut and the desire to align with other beverage makers focusing on beer.
3. The new Kinmugi beer will have a slightly higher price compared to the current product, but Suntory believes this move will help revive the entire beer market.
2. The change is due to increased demand for beer following a tax cut and the desire to align with other beverage makers focusing on beer.
3. The new Kinmugi beer will have a slightly higher price compared to the current product, but Suntory believes this move will help revive the entire beer market.
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Summary
Suntory Spirits is rebranding Kinmugi from drink to beer, effective from October 2026. The shift is prompted by growing demand for beer post-tax cut and industry trend towards beer production. The new Kinmugi beer will be slightly more expensive but aims to revitalize the market.