1. GoWish, a wish list and shopping app, is experiencing record-breaking success ahead of the 2025 holiday season, with over 13.6 million registered users worldwide. It saw its best day ever on Monday, reaching No. 2 on the U.S. App Store.
2. The app has had significant growth this year, doubling its user base from the previous year and attracting hundreds of thousands of new daily users in November. In the U.S., it has nearly 6.2 million users, with over 3.5 million in Denmark.
3. GoWish was originally launched by the Danish-Swedish national postal service in 2015 and has since been acquired by Danish VC Dotcom Capital. It allows users to create multiple wish lists for various occasions, add products directly from retailer URLs or searches, and buy items directly from retailers' websites. The app saw net profits of $1.7 million in its fiscal year 2024 and plans to further improve user experience with AI technology.