The Japanese government revealed the draft plan of its new basic tourism strategy on Thursday. It calls for measures to push spending per foreign visitor up 25 percent compared to pre-pandemic levels by 2025.
One hotel operator in Tokyo has already taken steps to increase its appeal to wealthy foreign visitors by offering more spacious accommodation.
The Palace Hotel introduced six remodeled suites with a floor space of 90 square meters each last March to attract guests with a budget of several thousand dollars a night.
The hotel saw the number of foreign guests rise after the government eased coronavirus restrictions on arrivals in October.
It says foreigners accounted for about 70 percent of its occupancy the following month, returning to pre-pandemic levels. The operator says the average room rate hit a record high of more than 600 dollars a night in December.
Palace Hotel President Yoshihara Daisuke said that he hopes foreign guests will experience good service in Japan and will want to come back again. He added that he is aiming to create a virtuous cycle.
Some foreign chains plan to open luxury hotels in Tokyo, Kyoto and other parts of Japan by the middle of the decade.
One hotel operator in Tokyo has already taken steps to increase its appeal to wealthy foreign visitors by offering more spacious accommodation.
The Palace Hotel introduced six remodeled suites with a floor space of 90 square meters each last March to attract guests with a budget of several thousand dollars a night.
The hotel saw the number of foreign guests rise after the government eased coronavirus restrictions on arrivals in October.
It says foreigners accounted for about 70 percent of its occupancy the following month, returning to pre-pandemic levels. The operator says the average room rate hit a record high of more than 600 dollars a night in December.
Palace Hotel President Yoshihara Daisuke said that he hopes foreign guests will experience good service in Japan and will want to come back again. He added that he is aiming to create a virtuous cycle.
Some foreign chains plan to open luxury hotels in Tokyo, Kyoto and other parts of Japan by the middle of the decade.
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Summary
Japanese government unveiled a new basic tourism strategy aiming to boost spending per foreign tourist by 25% compared to pre-pandemic levels by 2025. The Palace Hotel in Tokyo already increased its appeal to wealthy foreign visitors, introducing remodeled suites of 90 sqm each last March. This
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ID: 1fec5473-2041-4bda-89b8-77becf744731
Category ID: nhk
URL: https://www3.nhk.or.jp/nhkworld/en/news/20230209_37/
Date: Feb. 9, 2023
Created: 2023/02/10 07:32
Updated: 2025/12/09 07:38
Last Read: 2023/02/10 07:37