1. Roy Lee, founder of Cluely, advises startup founders to focus on viral strategies if they're not in the deep tech sector.
2. Cluely's AI assistant gained popularity this year with a controversial claim about its undetectable windows, despite being quickly debunked. The company has since raised $15 million from Andreessen Horowitz.
3. Lee believes that attention is the primary currency in social media, and encourages extremity, authenticity, and personal expression to gain traction, but declined to share revenue or user numbers when asked.