1. Facebook introduces a new mobile tool called Content Protection for creators, helping them safeguard their original Reels from unauthorized use.
2. Creators can choose to block visibility of copied Reels across both Facebook and Instagram, track performance, or add attribution links. They can also release their claim on the content if desired.
3. Eligibility for this tool is provided to creators in Facebook's Content Monetization program who meet certain integrity and originality standards. It's also rolling out to Rights Manager users. Creators can check eligibility from notifications in their Feed, Professional Dashboard, or profile.