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Conversation: Cavela lands $6.6M to help brands beat pre-tariff manufacturing costs Crunch

A: Hey there! You won't believe what I just read about this new startup, Cavela.
B: Oh? What's that about?

A: So, this guy named Anthony Sardain started Cavela in 2023 to help brands automate supplier sourcing. But then these new tariffs made people scared of manufacturing stuff in China.
B: That sounds tough! So what does Cavela do exactly?

A: Well, it uses AI agents as a personal procurement team. They can find potential suppliers in over 40 countries and negotiate product details and pricing.
B: Wow, that sounds super handy, especially for smaller companies that don't have dedicated sourcing departments.

A: Right! And they just raised $6.6 million in seed funding too! I think it's going places.
B: That's impressive! So how does this help brands save time and money?

A: Well, instead of sending hundreds of messages back and forth, the AI agent identifies potential manufacturers and contacts them directly. Then brands get quotes in their inbox within a few days.
B: That sounds like a game-changer! And they save an average of 35% on production costs? That's massive!

A: Yup! They even claim that it helps find manufacturers who produce goods at significantly lower prices, even below pre-tariff pricing!
B: Wow, I can see why companies are flocking to them. Who founded this thing again?

A: Anthony Sardain. He's got a background in data science and grew up living across Asian trade centers.
B: That explains his understanding of local manufacturers! What about competitors? Any big names I should know?

A: Yeah, there are a couple. Alibaba connects brands to thousands of manufacturers in China, and Pietra is similar but uses AI for sourcing goods as well.
B: Got it. Seems like Cavela's got some tough competition though! Still, I hope they do well!
Summary
Startup Cavela, founded by Anthony Sardain in 2023, aims to automate supplier sourcing for brands. With the rise of tariffs making manufacturing in China challenging, Cavela uses AI agents as a personal procurement team to find potential suppliers across 40+ countries and negotiate product details
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ID: 2a6247e7-ade1-4bbd-b9bb-ef19edaeed03

Category ID: conversation_summary

URL: https://techcrunch.com/2025/11/19/cavela-lands-6-6m-to-help-brands-beat-pre-tariff-manufacturing-costs/#conversation

Date: Nov. 20, 2025

Notes: 2025-11-20

Created: 2025/11/20 06:42

Updated: 2025/12/07 21:50

Last Read: 2025/11/20 09:27