1. To compete with big tech companies offering high salaries, startups should focus on developing a generous, fair, and flexible compensation strategy that includes equity offerings in the 90th percentile.
2. Startups shouldn't try to directly compete with big tech companies for talent, as they typically attract different types of candidates. Instead, they should aim to be as charitable as possible in their compensation packages.
3. Setting clear goals and accountability measures for hires, while ensuring fairness from the beginning, is crucial to avoid potential legal issues and office politics when adjusting or changing compensation strategies over time.