A major Japanese department store group plans to weather a tough environment by branching into e-sports.
The operator of Daimaru Matsuzakaya Department Stores will take over Xenoz, which manages professional e-sport teams and events.
J.Front will acquire more than 50 percent of the shares of Xenoz for about 7 million dollars, making it a subsidiary by the end of November.
The department store operator plans to organize e-sport events at its outlets and other commercial facilities. The firm hopes to grow a new revenue stream while also gaining a younger customer base.
The operator of Daimaru Matsuzakaya Department Stores will take over Xenoz, which manages professional e-sport teams and events.
J.Front will acquire more than 50 percent of the shares of Xenoz for about 7 million dollars, making it a subsidiary by the end of November.
The department store operator plans to organize e-sport events at its outlets and other commercial facilities. The firm hopes to grow a new revenue stream while also gaining a younger customer base.
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Summary
Japanese department store group J.Front, operator of Daimaru Matsuzakaya Department Stores, aims to combat a challenging environment by entering the e-sports industry. By acquiring over 50% of Xenoz, a company managing professional e-sports teams and events for approximately $7 million, J.Front
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ID: 2b8eb55c-ce3c-4fa0-9172-1d193f604158
Category ID: nhk
URL: https://www3.nhk.or.jp/nhkworld/en/news/20221027_27/
Date: Oct. 27, 2022
Created: 2022/10/27 18:15
Updated: 2025/12/09 12:17
Last Read: 2022/10/27 18:24