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Conversation: Sam Altman says Sora will add ‘granular,’ opt-in copyright controls Crunch

A: Hey there! Guess what's been buzzing lately?
B: What's up, not much new here...

A: OpenAI's new video app Sora is creating quite a stir!
B: Oh really? Tell me more!

A: So, at first, they told studios to opt out if they didn't want their IP in videos. But now, it seems like they might change that.
B: What do you mean?

A: Well, users are creating videos with copyrighted characters and some are even poking fun at OpenAI CEO!
B: Wow, sounds like a mess! But what's changing now?

A: The big word is "opt-in." So, studios will have to give permission for their characters to be used.
B: That makes sense. I bet they don't want unauthorized use of their characters.

A: Exactly! And they also mentioned something about video monetization, but the details are still vague.
B: Hmmm... So, OpenAI wants to make money somehow and maybe share it with rightsholders too?
A: Seems like it! They hope that the new kind of engagement will be more valuable than the revenue share though.
B: Well, I guess we'll have to wait and see how this unfolds!
Summary
OpenAI's new video app Sora is causing a stir, with users creating content using copyrighted characters. The platform initially asked studios to opt-out of IP usage but may now switch to an opt-in system. This change aims to prevent unauthorized use of studio characters and potentially monetize
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ID: 363a2843-0ff8-4e26-aff8-0cd279b26683

Category ID: conversation_summary

URL: https://techcrunch.com/2025/10/04/sam-altman-says-sora-will-add-granular-opt-in-copyright-controls/#conversation

Date: Oct. 5, 2025

Notes: 2025-10-05

Created: 2025/10/05 14:20

Updated: 2025/12/08 01:13

Last Read: 2025/10/05 15:03