A: Hey there! Did you hear about the new tool for Facebook creators?
B: No, what's up with that?

A: So, they're getting this thing called Facebook content protection! It helps them protect their Reels from being copied without permission.
B: Oh, cool! How does it work?

A: Well, if a creator finds someone using their Reel without permission, they can block its visibility on both Facebook and Instagram or track its performance. They can also add attribution links to their work.
B: That sounds handy! But what if the creator wants to let it stay up?

A: They can do that too! The tool uses Meta's Rights Manager technology, and it shows a match percentage for each copied Reel. Creators have control over how the system flags matches, like adding an account to an 'allow list'.
B: That's pretty neat! But does this only work on Reels posted on Facebook or Instagram too?

A: Yeah, if a creator uses the cross-posting option from Instagram to "Share to Facebook", it works there as well. The system is being provided automatically to creators in Meta's Content Monetization program who meet certain standards, and they can check for eligibility on their Feed or Professional Dashboard.
B: Awesome! I hope this encourages more creators to share their work on Facebook.

A: Yeah, me too! The tool is currently being tested on mobile, but it might come to the desktop version soon. If a creator finds a copied Reel that wasn't detected, they can submit a copyright takedown request through Meta's IP reporting channel.
B: Sounds great! Let's hope this helps our favorite creators protect their work better!