1. Snapchat has made its "Imagine Lens" - an open prompt image-generation AI Lens that allows users to edit and generate custom images with prompts like "turn me into an alien," available to all users for free.
2. This expansion follows the launch of similar AI video-generating apps by Meta (Meta AI) and OpenAI (Sora), putting pressure on other social apps like Snapchat to keep up in terms of advanced AI tools and features.
3. The Imagine Lens can be found in the in-app Lens Carousel or searched by name, and users can create images by tapping the caption to edit their prompts or use preloaded suggestions for inspiration.