- Sony and TCL Group will form a joint venture to manage Sony's home entertainment equipment business.
- TCL will hold a 51% stake in the venture, with Sony owning the remaining 49%.
- The new company, launching in April 2027, will retain the Sony name and Bravia brand to boost Sony's international competitiveness.

A: Hey Hana! Did you hear about Sony?

B: No, what’s going on? Something new?

A: Yeah! They’re partnering with a Chinese company called TCL.

B: Wow, really? What for?

A: They’re going to make TVs and audio equipment together! It's a joint venture.

B: A joint venture? So, they share everything?

A: Pretty much! TCL will own a little more than half, 51%. Sony will have 49%.

B: That’s a big change! What will happen to Sony’s TVs then?

A: They’ll still be Sony TVs! They'll still use the Bravia brand, you know, the name we all recognise.

B: Okay, that’s good to hear! When does this start?

A: They said April 2027. Not too far away.

A: I think Sony wants to focus more on entertainment. TVs are tough to compete with now.

B: I see. Prices are so crazy competitive, aren’t they? It makes sense to team up.