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Summary: Google’s subscriptions rise in Q4 as YouTube pulls $60B in yearly revenue Crunch

- YouTube now has 325 million paying subscribers for Google One and YouTube Premium, a significant increase from 300 million.
- YouTube's ad revenue rose 9% to $11.38 billion, with overall annual revenue up 17% to $60 billion.
- YouTube plans new, genre-specific subscription packages for YouTube TV and is seeing strong adoption of its AI creation tools.

A: Hey! Did you hear about YouTube's latest news?

B: No way! What's up with YouTube?

A: They're getting even more subscribers! Like, 325 million now! Crazy, right?

B: Wow! That's a lot of people paying for YouTube Premium.

A: Yeah! And their ad revenue went up too, to over 11 billion dollars!

B: That’s good! But I heard it didn't quite meet what everyone expected...

A: True, but their total yearly revenue is still up a lot – 17%!

B: Cool! So, they're pushing that ad-free premium plan a lot too?

A: Definitely! And they're going to add even *more* choices for YouTube TV subscribers. Like, tons of different categories!

B: Genre-specific packages? Sounds interesting!

A: And Shorts are still super popular – 200 billion views a day!

B: Really? Even with all the other apps?

A: Yep! Plus, people are listening to a ton of podcasts on their TVs now. 700 million hours in October!

B: Whoa! That’s a lot of listening.

A: Oh, and they're using AI a lot too. Lots of channels are using their AI tools!

B: AI? For YouTube? Amazing! How many people are using that?

A: Over 20 million people used an AI tool to find videos in December!
Summary
YouTube's subscriber count now at 325M, with ad revenue up to $11.38B. Total revenue increased 17% annually. New genre-specific YouTube TV packages & AI tools are boosting adoption. Shorts & podcasts also seeing strong growth. #YouTube #Revenue #AI
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ID: 490501d1-8e73-4240-bd7b-3d9f23824b2c

Category ID: listed_summary

URL: https://techcrunch.com/2026/02/05/googles-subscriptions-rise-in-q4-as-youtube-pulls-60b-in-yearly-revenue/#summary

Date: Feb. 5, 2026

Notes: TechCrunch News Summary - 2026-02-05

Created: 2026/02/05 21:42

Updated: 2026/02/05 21:44

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