A: Hey there, how's it going?

B: Good! What's up?

A: Have you heard about this cool startup called Instacrops? It's from Chile.

B: Nope, what do they do?

A: Well, they started with IoT sensors for farms, but then switched to AI to help cut water use in farms and increase crop yields! Now, they're helping 260 farms reduce water by up to 30%!

B: Wow, that's amazing! How do they do it?

A: They collect data from IoT sensors or a farm's existing network, then use AI to give advice on when to irrigate different areas. They analyze more than 80 parameters like soil moisture, humidity, and even plant productivity from satellite imagery.

B: That sounds useful! Can farmers access the advice through an app?

A: Yes, they can use a chatbot app or WhatsApp. In fact, I think next year they'll be completely on WhatsApp because it's popular among farmers.

B: On farms with advanced tech, can Instacrops control the irrigation system directly?

A: Yes, that's possible! They focus on high-value crops in Latin America like apples, avocados, and blueberries. Farmers pay an annual fee per hectare of farmland to get access to their insights.

B: That sounds interesting! I wonder if they'll come to TechCrunch Disrupt later this month in San Francisco.

A: Yeah, they will be presenting there! You should check it out if you want to learn more about Instacrops and other startups.