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Summary: Rivian CEO takes top marketing role in shakeup ahead of R2 launch Crunch

1. Rivian's founder and CEO, RJ Scaringe, is temporarily taking on the role of Chief Marketing Officer as the company searches for a permanent replacement.

2. As part of a restructuring ahead of the launch of the R2 SUV next year, Rivian is laying off over 600 employees due to financial adjustments necessitated by changes in the operating environment, including the loss of federal EV tax credits and increased tariffs.

3. In an effort to streamline operations, Rivian is reorganizing its customer experience, integrating vehicle operations with the service division and merging delivery and mobile operations into the sales division, aiming for a more seamless purchase and delivery process.
Summary
Rivian's CEO, RJ Scaringe, takes on the CMO role temporarily while they find a permanent successor. Restructuring ahead of the R2 SUV launch next year includes layoffs of over 600 employees due to financial adjustments from federal EV tax credit loss and increased tariffs. Streamlining operations
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ID: 5a81a2ca-2a4c-4503-865a-6371aa4df4e8

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/23/rivian-ceo-takes-top-marketing-role-in-shakeup-ahead-of-r2-launch/#summary

Date: Oct. 24, 2025

Notes: 2025-10-24

Created: 2025/10/24 16:42

Updated: 2025/12/07 23:32

Last Read: 2025/10/25 08:13