The Tokyo Toy Show has opened after three years of hiatus due to the coronavirus pandemic. Some makers have given fresh features to classic items in an attempt to attract a wide range of generations as the country faces a declining number of children.
Ninety-six domestic and foreign firms are showcasing about 20,000 products at the two-day exhibition that kicked off on Thursday at a venue in Koto Ward.
The Choro Q miniature car was first released in 1980. It has been known for moving forward with a spring after the user pulls it back. The latest model has a motor and can turn or spin, depending on the number of pullbacks the user makes.
The latest model of Rubik's Cube may be difficult for even adept people. The color of some of its panels changes, depending on the angle from which they are viewed.
A jigsaw puzzle has a trick in its picture with a special printing technology. Through flash photography with a smartphone, the image on the screen has some changes compared to the original.
The organizer says Japan's toy market was worth nearly 900 billion yen, or about 6.7 billion dollars in fiscal 2021. That is up more than 8 percent in yen terms from the previous fiscal year, marking a 20-year high.
Ninety-six domestic and foreign firms are showcasing about 20,000 products at the two-day exhibition that kicked off on Thursday at a venue in Koto Ward.
The Choro Q miniature car was first released in 1980. It has been known for moving forward with a spring after the user pulls it back. The latest model has a motor and can turn or spin, depending on the number of pullbacks the user makes.
The latest model of Rubik's Cube may be difficult for even adept people. The color of some of its panels changes, depending on the angle from which they are viewed.
A jigsaw puzzle has a trick in its picture with a special printing technology. Through flash photography with a smartphone, the image on the screen has some changes compared to the original.
The organizer says Japan's toy market was worth nearly 900 billion yen, or about 6.7 billion dollars in fiscal 2021. That is up more than 8 percent in yen terms from the previous fiscal year, marking a 20-year high.
Similar Readings (5 items)
EVs take center stage at Japan Mobility Show
Tokyo toy show products strong on digital technology
Japan's rebranded motor show to open with focus on future mobility
Toyota resumes output of 3 models from data scandal
Japan's toy sales grow even as birthrate falls
Summary
The Tokyo Toy Show resumed after a three-year hiatus due to the pandemic, focusing on attracting various generations amidst Japan's declining birth rate. Over 96 domestic and foreign companies displayed approximately 20,000 products. Highlights include an updated Choro Q car with motor
Statistics
216
Words1
Read CountDetails
ID: 62abb334-bbdc-4ccf-83a2-60cfc0a80b98
Category ID: nhk
URL: https://www3.nhk.or.jp/nhkworld/en/news/20220616_33/
Date: June 16, 2022
Created: 2022/06/17 07:48
Updated: 2025/12/09 15:28
Last Read: 2022/06/17 07:48