E-Tools

Sapporo to restart brewing Yebisu beer in Tokyo's Ebisu after 35 yrs

Sapporo Breweries Ltd. said Monday it will start brewing its flagship Yebisu beer at the brand's birthplace of Tokyo's Ebisu district for the first time in 35 years.

The beer company will set up around the end of 2023 Yebisu Brewery Tokyo, a facility that contains a brewery and a museum where customers can enjoy Yebisu beer while learning about the history of the popular brand.

An artist's rendition of Yebisu Brewery Tokyo. (Courtesy of Sapporo Breweries Ltd.)(Kyodo)

Sapporo will invest about 1.3 billion yen ($9.1 million) for the facility to be built inside Yebisu Garden Place, where the company is headquartered.

The new brewery will have a production capacity of about 130 kiloliters of beer annually, and the company expects to have 200,000 annual visitors after the facility's opening.

Sapporo said its predecessor company had started to brew and sell what is now the Yebisu beer in Ebisu in 1890 but stopped production in 1988 following the factory's relocation.

Aside from the premium beer brand, Sapporo, which has its roots in the northern city of Sapporo, Hokkaido's capital, also produces its namesake brand Sapporo beer.

 
Summary
Sapporo Breweries Ltd. plans to establish Yebisu Brewery Tokyo, a new facility with a brewery and museum, by end of 2023 in Ebisu district where Yebisu beer originated. Investment is around 1.3 billion yen ($9.1 million). Production capacity will be approximately 130 kiloliters annually, expecting
Reading History
Date Name Words Time WPM
2022/09/13 13:58 Anonymous 179 - -
Statistics

186

Words

1

Read Count
Details

ID: 63200e12-7dd8-4f95-8ef5-1f02c0a80b98

Category ID: kyodo

URL: https://english.kyodonews.net/news/2022/09/e499cf05f3ac-sapporo-to-restart-brewing-yebisu-beer-in-tokyos-ebisu-after-35-yrs.html

Created: 2022/09/13 13:58

Updated: 2025/12/09 13:43

Last Read: 2022/09/13 13:58

Actions