- Apple's quarterly earnings exceeded expectations with $143.8 billion in revenue, marking a 16% year-over-year increase.
- An analyst questioned Apple's CEO about how the company plans to monetize its AI investments, a question largely avoided by other tech companies.
- Apple's CEO responded vaguely, stating AI monetization will come through creating "great value" and expanding opportunities within its products and services.

A: Did you hear about Apple’s earnings? It was huge!
B: No way! Really? How much?
A: Like, $143.8 billion! A 16% increase from last year! Crazy, right?
B: Wow! That's a lot of money. But… what’s the buzz?
A: Well, someone asked Tim Cook a really important question.
B: Oh? What was it?
A: They wanted to know... how Apple is actually going to *make* money with AI.
B: Seriously? That's a good question! Everyone's using AI now.
A: Exactly! Other companies have AI in their stuff already. But it’s not clear if they’re *really* making money from it yet.
B: Huh. So, Apple’s being a bit vague about that, too?
A: Totally! Tim Cook's answer was… not very helpful. Something about “creating great value” and “opportunities.”
B: "Great value"? That’s it? So typical!
A: I know! Even OpenAI, with ChatGPT, isn't planning to make money until 2030!
B: 2030?! That's so far away! And they need a *lot* more money too, right?
A: Like, $207 billion! Nobody really knows how they'll do it.
B: Incredible. It seems like everyone's just hoping it works out!
A: Yep! That Morgan Stanley guy was brave to even ask the question, though.
B: He was! Well, at least Apple is making a ton of money *now*.