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Summary: Locket’s social app is picking up steam with Gen Alpha Crunch

1. Locket, a social networking app for friends, has launched a new feature called Rollcall and is seeing success with Gen Alpha users. Rollcall uses Apple's Live Activities feature to prompt users to share their favorite photos from the past week on their iPhone Lock Screen.

2. In its first week, Rollcall drove over a million shares and is now used by more than 25% of Locket's active users. Locket plans to expand Rollcall beyond photos to include video, music, favorite places, and prompts to help users remember moments from the week.

3. Locket aims to use its app to help users connect in both virtual and real-world settings, and is exploring ways to remind users to call or text their friends. The company makes money through a subscription model and has been profitable since last year.
Summary
Locket social app, targeting Gen Alpha users, introduced Rollcall feature using Apple's Live Activities. First-week performance included over a million shares and adoption by 25% of active Locket users. Rollcall expansion plans include video, music, favorite places, and memory prompts beyond
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Date Name Words Time WPM
2025/11/05 09:53 Anonymous 137 71s 115
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ID: 667c756d-2543-4e55-9e8a-e413ae79e2e8

Category ID: listed_summary

URL: https://techcrunch.com/2025/11/03/lockets-social-app-is-picking-up-steam-with-gen-alpha/#summary

Date: Nov. 4, 2025

Notes: 2025-11-04

Created: 2025/11/04 18:42

Updated: 2025/12/07 22:44

Last Read: 2025/11/05 09:53

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