1. The number of international tourists visiting Japan has reached a record high, exceeding 3 million in September 2025, marking the first time this milestone has been achieved.
2. This increase represents a 13.7% rise compared to September 2024, with China, Korea, Taiwan, and the U.S. being the top contributors.
3. Despite the rise in overall tourist numbers, changes in spending patterns are emerging, with per-tourist shopping expenditures decreasing by 11.4% while hotel expenditures have increased by 7.9%. This suggests a shift towards higher accommodation costs and reduced shopping, potentially indicating a change in foreign visitors' travel style.