- inDrive is expanding beyond ride-hailing by introducing advertising in its top markets and launching grocery delivery services, aiming to become a "super app."
- Grocery delivery is initially being scaled in Pakistan through a partnership with Krave Mart, leveraging inDrive’s existing user base and rapid growth in the region.
- The company is heavily investing in Pakistan, prioritizing it as a key market within its broader expansion strategy and committing a significant portion of its multi-year investment program.

A: Hey! Did you hear about inDrive?
B: inDrive? The taxi app? What's new?

A: They’re doing so much more now! They want to be like a "super app," you know?
B: A super app? Like WeChat? What does that mean?

A: Exactly! They're adding ads now, in their app. They started last year.
B: Ads? Really? Where will they show them?

A: Mostly when you’re waiting for your ride, or during the trip. They're thinking about ads *in* the cars later, but not yet.
B: Wow, clever! What else are they up to?

A: They’re also starting grocery delivery! First in Pakistan.
B: Grocery delivery? That's a big change! Why Pakistan?

A: Apparently, lots of people want fast groceries there, and there are many small stores. And inDrive is already popular!
B: Makes sense. So, they’re using their existing users to sell groceries?

A: Yep! It's cheaper than finding new customers. They’ve been growing really fast in Pakistan anyway.
B: That's great! Are they doing well there?

A: Super well! Ride numbers went up a lot last year! And courier deliveries too.
B: Karachi, Lahore, Islamabad... I hear those cities are booming!

A: Exactly! They’re launching the grocery service in Karachi first. Lots of products, quick delivery, and free delivery for bigger orders.
B: Sounds pretty good! Are they putting a lot of money into Pakistan?

A: They are! It's a really important market for them. They're investing a lot of money there.
B: Amazing! So, inDrive wants to be more than just a taxi app then?
A: Totally! They’re trying to be a "super app" with everything!