- Bacha Coffee, a luxury Moroccan coffee brand, recently opened its first Japanese flagship store in Ginza, Tokyo, drawing large crowds despite high prices.
- Prices range from around $37 for a box of drip coffee to over $369 for a tin of coffee beans, with even a single cup costing upwards of $13.
- While the coffee’s flavour didn’t entirely suit one reviewer’s preference for a strong brew, he appreciated the quality, presentation, and unique details of the experience.

A: Did you hear about the new coffee shop in Ginza? Bacha Coffee!

B: No, what happened? Is it new?

A: Yeah! It just opened in December. It's from Morocco, apparently! Really fancy.

B: Morocco? Wow! So, is it any good?

A: Well, Mr. Sato went to check it out. He said there was already a long line!

B: Really? Even on a weekday? That's crazy!

A: Totally! But he was curious, so he waited. And the prices! They’re insane! Like, 6,900 yen for a tin of beans!

B: 6,900 yen?! Seriously?! That’s so much!

A: I know! But people were buying them as gifts, so the staff were wrapping everything super carefully. Mr. Sato was even worried about having enough money!

B: Haha! He wanted to try the coffee, right?

A: He did! He got a pastry and a coffee to go. But it came on a fancy paper tray! He felt a little embarrassed walking around Ginza with it.

B: Oh dear! What did he think of the coffee itself?

A: He said it was delicious... but not exactly *his* kind of delicious. He likes strong coffee, and this was… different. It was smoother, less bitter.

B: Ah, so it's not for everyone. What about the pastry?

A: The croissant? He loved it! He said it was amazing – crispy, buttery, one of the best he’s ever had!

B: That’s good to hear! So, would you go?

A: Mr. Sato thinks it's worth it, even if it wasn’t *perfect* for him. All the details and the presentation were amazing. Plus, they have a little seating area in the back for takeout!