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China's BYD enters Japan's EV market NHK

The world's number two electric vehicle maker has launched in Japan.

China's BYD already sells its EVs in about 70 countries and territories.

The automaker introduced an electric SUV, the Atto 3, to the Japanese market on Tuesday.

The vehicle can manage about 480 kilometers on a single charge. It's equipped with state-of-the-art safety technologies.

It carries a price tag of 4.4 million yen, or about 34,000 dollars. That's almost 8,000 dollars cheaper than similar offerings from Japanese manufacturers.

BYD Auto Japan President Tofukuji Atsuki said, "Hopefully drivers will keep learning about our company through a range of channels, so eventually when they hear the name BYD, the first thing they'll think of is EV."

BYD announced its plans to launch in Japan last July. It also intends to roll out a mini-car and a sedan by the end of this year.
Summary
China's BYD, the world's second-largest electric vehicle maker, has entered Japan's market with an affordable EV SUV, the Atto 3. Priced at approximately 4.4 million yen ($34,000 USD), it offers a range of 480 km per charge and advanced safety technologies. BYD plans to introduce a mini-car and
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ID: 7bde41f2-ded4-4190-8934-b96b29e623cc

Category ID: nhk

URL: https://www3.nhk.or.jp/nhkworld/en/news/20230131_27/

Date: Jan. 31, 2023

Created: 2023/02/01 07:27

Updated: 2025/12/09 08:02

Last Read: 2023/02/01 07:49