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Summary: Google updates Search and Discover with collapsible ads, AI features, and more Crunch

1. Google is updating its Search and Discover pages with new AI-powered features.
- Users can now hide sponsored results by tapping a "Hide sponsored results" button, although ads will still be labeled and may follow as you scroll down.

2. A new "What's New" button will appear for sports-related searches, displaying trending updates and news articles to help users catch up on the latest. This feature is rolling out in the U.S. in the coming weeks.

3. The Google app's Discover feed on mobile is introducing an AI-powered feature that keeps users updated on trending topics they're interested in. This feature is now available in the U.S., South Korea, and India.
Summary
Google introduces AI-powered updates on Search and Discover pages:
- Users can hide sponsored results via a button, while ads are labeled.
- A "What's New" button for sports searches presents trending updates & news articles.
- The Google app's mobile Discover feed showcases trending
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ID: 836b5ca3-4392-4f4b-bc03-24aeb551bbd6

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/14/google-updates-search-and-discover-with-collapsible-ads-ai-features-and-more/#summary

Date: Oct. 15, 2025

Notes: 2025-10-15

Created: 2025/10/15 00:20

Updated: 2025/12/08 00:24

Last Read: 2025/10/15 07:53