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Summary: Thailand appoints BLACKPINK's Lisa as tourism ambassador NHK

- Thailand has appointed K-pop star Lisa from BLACKPINK as its tourism ambassador.
- The move aims to boost tourism numbers, which have recently fallen by 7.2% due to concerns about scam centers.
- Lisa, who was born in Thailand, will promote the country's attractions and encourage local hospitality.

A: Hey, did you hear about the news coming from Thailand?

B: No, what happened? Tell me!

A: They chose Lisa from BLACKPINK to be their tourism ambassador! Can you believe it?

B: Wow, seriously? Lisa? That’s amazing! She’s so popular!

A: Yeah! They're trying to get more people to visit Thailand. Tourist numbers dropped a bit last year.

B: Oh, that’s not good. Why did they drop?

A: Apparently, fewer Chinese tourists are going. They’re worried about some scam things happening nearby.

B: Oh dear! So, they hope Lisa will help change that image?

A: Exactly! She’s from Thailand originally, you know? She talked about how much she loves going home and how great it is.

B: That’s so sweet! I bet she'll do a great job promoting Thailand.

A: Me too! Think of all the people who will want to go now!
Summary
Thailand named BLACKPINK's Lisa as tourism ambassador to boost visitor numbers. Tourism recently declined (7.2%) due to scam concerns & fewer Chinese tourists. Lisa, born in Thailand, will promote attractions & hospitality. #Thailand #Lisa #BLACKPINK #Tourism
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2026/01/31 08:48 Anonymous 193 74s 156
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ID: 86102120-45a7-4f16-b046-ae638f7221be

Category ID: listed_summary

URL: https://www3.nhk.or.jp/nhkworld/en/news/20260130_27/#summary

Date: Jan. 30, 2026

Notes: NHK News Summary - 2026-01-30

Created: 2026/01/31 05:40

Updated: 2026/01/31 08:48

Last Read: 2026/01/31 08:48

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