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Summary: Is it time to ‘refound’ your startup? Crunch

1. Several startups, including Airtable, Handshake, and Opendoor, have announced they are "refounding" recently, indicating a significant change or shift in their business models or AI product launches.
2. Airtable's co-founder and CEO, Howie Liu, clarified that this is not a pivot but a "refounding moment," as it involves building upon the existing platform rather than changing direction due to past mistakes.
3. Handshake's chief marketing officer, Katherine Kelly, explained that their aim is to reintroduce startup culture into an established business. This could mean increased work hours and office presence requirements for employees.
Summary
Startups like Airtable, Handshake, and Opendoor are undergoing significant changes or launching AI products, marked as "refounding". While this is not a pivot for Airtable, their CEO Howie Liu indicates it's more of a developmental phase building on the existing platform. Handshake aims to
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ID: 8692eb37-ae6d-428e-b9f5-ed8906e0af03

Category ID: listed_summary

URL: https://techcrunch.com/2025/12/06/is-it-time-to-refound-your-startup/#summary

Date: Dec. 7, 2025

Notes: 2025-12-07

Created: 2025/12/07 21:42

Updated: 2025/12/07 21:44