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Apple opens its first retail store in India, plans for manufacturing base NHK

Apple has opened its first retail outlet in India, aiming to cash in on the rapidly growing market in a country with around a billion smartphone users. It's also a key step toward the company making India a manufacturing center.

The store opened in Mumbai with great fanfare on Tuesday. Apple CEO Tim Cook flew in and greeted customers, hundreds of whom gathered from across the country.

Analysts say Apple has about a 60% share of India's smartphone market. But they say Indian customers are price-sensitive, and the iPhone faces fierce competition from Android-based devices.

Apple is trying to reduce its manufacturing dependency on China amid growing tensions between Washington and Beijing. The company recently said India will be a production base for its iPhone14 models.
Summary
Apple launched its first retail store in India, targeting the expanding smartphone market with approximately one billion users. The store, located in Mumbai, saw significant attendance from customers nationwide. With about a 60% share of India's smartphone market, Apple faces price-sensitive
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ID: 896b010a-74fa-465f-9818-50fed03bfc98

Category ID: nhk

URL: https://www3.nhk.or.jp/nhkworld/en/news/20230418_40/

Date: April 18, 2023

Created: 2023/04/19 07:45

Updated: 2025/12/09 04:52

Last Read: 2023/04/19 07:50