A: Hey, did you hear about that smart ring company? Oura, right?
B: Nah, what's new with them?

A: Well, they've been doing pretty well! Turns out their fastest-growing customer group isn't tech billionaires or wellness execs, but young women in their early twenties.
B: No way! That's interesting. What makes them choose that demographic?

A: It seems like people are raving about their sleep scores and health optimization, just like how they used to talk about their Airbnb experiences. They're called "corporate athletes" - high-performing professionals trying to take care of their health.
B: That sounds like a profitable market. But what about the other demographics? I thought it was mostly athletes and tech people.

A: Yeah, they've got that covered too! They're focusing on serving their growing female base with features like cycle tracking, fertility insights, and even perimenopause features. It's all about preventative health and avoiding burnout.
B: That makes sense. I guess there are more people who want to optimize sleep and manage stress than athletes obsessing over training metrics.

A: Exactly! And the numbers support it too. They're partnering with research heavyweights like UCSF, UC Berkeley, and Stanford for clinical validation, so they've got a pretty strong moat against competitors.
B: That sounds good. I think I might give it a try. Thanks for sharing this!

A: No problem, happy to share cool stuff! Let me know if you decide to get one. 😊