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Conversation: In defense of Apple’s $230 iPhone sock Crunch

A: Hey there! Did you check out the latest news?
B: No, what's up?

A: Apple released a new product - it's called the iPhone Pocket! It's a cloth sling for your phone and costs $149 to $229. Sounds crazy, right? But wait...

B: What?! That's expensive! Is it worth it though?

A: Well, it's inspired by a concept from the Japanese label, Issey Miyake. Remember them from Steve Jobs' iconic shirt? The iPhone Pocket has this ribbed mesh structure and you can peek at your phone through it. It's like a fancy sock for your phone!

B: A $230 fancy sock? That's steep... I don't think I can afford that luxury! But if it catches on, who knows? Maybe next year everyone will be buying one as a holiday gift!

A: Exactly! It feels like the Labubu of 2026. Remember those monster plush keychains? The iPhone Pocket is kinda similar, but for phones instead. Brands are making more bags for phones since we can use Tap to Pay and leave our wallets at home.

B: Wow, phones have come a long way! But I'll stick to my old phone case for now. Thanks for the heads up though!
Summary
Apple has introduced a new product called iPhone Pocket, a cloth sling for phones priced between $149-$229. Inspired by Issey Miyake's design, it features a ribbed mesh structure and allows peek access to the phone. Compared to labubu-like monster plush keychains of the past, iPhone Pocket is a
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ID: a972eb30-dfe5-41bd-99e7-d1ade08fd466

Category ID: conversation_summary

URL: https://techcrunch.com/2025/11/13/in-defense-of-apples-230-iphone-sock/#conversation

Date: Nov. 14, 2025

Notes: 2025-11-14

Created: 2025/11/14 02:42

Updated: 2025/12/07 22:11

Last Read: 2025/11/14 07:47