- Apple shipped approximately 14 million iPhones in India during 2025, marking a record 9% market share and significant growth from 7% in 2024.
- Despite a stagnant overall smartphone market of around 152–153 million units, India’s premium smartphone segment (above $327) grew by 15% in 2025.
- Apple is expanding its presence in India through local manufacturing, retail expansion, and tailored pricing for services like Apple Creator Studio.

A: Did you hear about the news? About iPhones in India?
B: No, what happened? Tell me!

A: Apparently, Apple iPhones are doing really well! They shipped about 14 million units last year, 2025.
B: Wow, that’s a lot! Is that a big deal?

A: Yeah, it is! Apple’s market share is now 9%. It was only 7% the year before! That's their best year ever in India.
B: Really? So, more people are buying iPhones there?

A: Exactly! Everyone wants one, I guess! Also, they’re making more iPhones in India now, and they opened a new store!
B: That's smart. It's cheaper to make things locally, right?

A: Right! And they're even making their apps cheaper, like, 66% cheaper than in the US!
B: Seriously? That’s amazing!

A: But the overall smartphone market in India isn't growing much. It's pretty much the same as the last few years.
B: Oh, so it's not *all* good news?

A: Not quite. People are keeping their phones longer. And lots of people are buying used phones, too.
B: Makes sense. Saving money is important.

A: Even so, expensive phones are getting popular! Phones over $327 are flying off the shelves.
B: So, Apple is winning because they make those fancy phones?
A: Pretty much! Vivo is still number one overall though.
B: Huh. Still, Apple's doing great. What about next year? 2026?

A: Well, they think the market might shrink a bit, maybe 2%. Memory prices are going up.
B: Oh no! Hopefully, it won't affect things too much.