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Summary: Yokohama City: Nissan agrees to Nissan Stadium naming rights contract NHK

1. Nissan Motor has agreed to pay Yokohama City 650 million yen for five years, allowing them to retain the naming rights for the stadium in Yokohama City.
2. The amount is significantly higher than Nissan's initial offer, indicating a renegotiation due to the value of the naming rights as local assets.
3. Despite financial difficulties, Nissan will continue to support the Yokohama F. Marinos soccer club and the stadium remains their home base.
Summary
Nissan Motor renegotiated a five-year deal, paying Yokohama City 650 million yen for naming rights to the Yokohama stadium. The increased amount reflects the value of these local assets. Despite financial struggles, Nissan will sustain support for the Yokohama F. Marinos soccer club and maintain
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ID: ac56c4a4-a871-423f-aa97-0fb9fabc8fc2

Category ID: listed_summary

URL: https://www3.nhk.or.jp/nhkworld/en/news/20251117_17/#summary

Date: Nov. 17, 2025

Notes: 2025-11-17

Created: 2025/11/18 03:40

Updated: 2025/12/07 21:57

Last Read: 2025/11/18 07:51