1. Amazon has launched a new AI feature called "Help me decide" that suggests personalized product recommendations based on browsing and shopping history.
2. The tool appears after a user has looked at multiple similar items, and is located under the "Keep shopping for" option on the homepage.
3. This feature uses large language models, generative AI, search service OpenSearch, and recommendation service SageMaker, and is available on the Amazon Shopping app in the U.S. on iOS and Android, as well as on the web. Over the past year, Amazon has been implementing several shopping tools using AI to drive more purchases.
2. The tool appears after a user has looked at multiple similar items, and is located under the "Keep shopping for" option on the homepage.
3. This feature uses large language models, generative AI, search service OpenSearch, and recommendation service SageMaker, and is available on the Amazon Shopping app in the U.S. on iOS and Android, as well as on the web. Over the past year, Amazon has been implementing several shopping tools using AI to drive more purchases.
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Summary
Amazon introduced a new AI tool called "Help me decide," providing personalized product suggestions based on browsing and shopping history. The feature, available on the Amazon Shopping app in the U.S., appears after viewing multiple similar items under the "Keep shopping for" option on the
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ID: b6f26cc3-e3de-4276-ad9b-63dd00be2ad0
Category ID: listed_summary
Date: Oct. 23, 2025
Notes: 2025-10-23
Created: 2025/10/23 22:42
Updated: 2025/12/07 23:37
Last Read: 2025/10/24 08:03