1. PlayStation team installs a digital sumo wrestler at Ryogoku Station to celebrate local culture, specifically the image of sumo in the area, until November 14. The character is designed to stop an incoming train safely, to protect a digital cat on the platform.

2. Sony's PlayStation 5 turns five years old and was taken to Tokyo's Kanda Shrine to celebrate the traditional Shichi-Go-San festival on November 11. Parents usually dress up their three, five, and seven-year-old children and take commemorative photos at a Shinto shrine for health and prosperity.

3. Sony has been incorporating more elements of traditional Japanese culture into its promotions recently, such as hosting an art event at Kanda Shrine on the PS5's original launch date in 2020. The digital sumo wrestler display is part of this trend.