1. Japan received its first shipment of Beaujolais Nouveau for 2025 on October 23rd, at Tokyo's Haneda Airport.
2. The wine will be available worldwide starting November 20th.
3. Despite good weather conditions resulting in a fruity flavor, the Japanese market for Beaujolais Nouveau is shrinking due to lifestyle changes and rising consumer prices. Imports are expected to be about one-seventh of the peak in 2004. Suntory Spirits is trying to attract customers by maintaining last year's prices and increasing half-bottle sales by 20%.
2. The wine will be available worldwide starting November 20th.
3. Despite good weather conditions resulting in a fruity flavor, the Japanese market for Beaujolais Nouveau is shrinking due to lifestyle changes and rising consumer prices. Imports are expected to be about one-seventh of the peak in 2004. Suntory Spirits is trying to attract customers by maintaining last year's prices and increasing half-bottle sales by 20%.
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Summary
2025 Beaujolais Nouveau arrives in Japan on Oct 23rd, globally available from Nov 20th. Despite favorable weather for fruity taste, decreasing Japanese market demand due to lifestyle changes and rising prices leads to import levels being one-seventh of peak 2004 sales. Suntory Spirits attempts to
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ID: ba59d17e-61da-43a3-b6ea-ca2af4149276
Category ID: listed_summary
URL: https://www3.nhk.or.jp/nhkworld/en/news/20251022_B5/#summary
Date: Oct. 23, 2025
Created: 2025/10/23 08:10
Updated: 2025/12/07 23:41
Last Read: 2025/10/23 09:31