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Summary: YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying Crunch

1. YouTube has generated over $55 billion for the US economy, creating over 490,000 full-time jobs. However, many creators have shifted away from relying on ad revenue and brand deals due to their volatility.
2. Successful YouTubers like Jimmy Donaldson (MrBeast) and Emma Chamberlain are expanding beyond content creation into various businesses such as product lines, brick-and-mortar ventures, and consumer brands. These side businesses often outperform YouTube channels in terms of growth and profitability.
3. Some notable examples include MrBeast's Feastables snack brand generating $250 million in revenue and over $20 million in profit, Chamberlain Coffee reaching approximately $20 million in revenue, and Logan Paul's energy drink brand Prime surpassing $1.2 billion in sales before facing challenges.
Summary
YouTube contributes over $55 billion to the US economy and creates over 490,000 full-time jobs. Successful YouTubers like Jimmy Donaldson (MrBeast) and Emma Chamberlain are diversifying their income sources by expanding into businesses such as product lines, brick-and-mortar ventures, and consumer
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ID: bb1a7134-2ae4-42e5-962a-3d58c8921ead

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/18/youtubers-arent-relying-on-ad-revenue-anymore-heres-how-some-are-diversifying/#summary

Date: Oct. 20, 2025

Notes: 2025-10-20

Created: 2025/10/20 16:12

Updated: 2025/12/07 23:51

Last Read: 2025/10/20 20:04