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Conversation: Wikipedia says traffic is falling due to AI search summaries and social video Crunch

A: Hey there! Heard any interesting news lately?
B: Not really, what's up?

A: Wikipedia, you know the online encyclopedia? Its human visitors are down 8% this year!
B: Whoa, that's surprising. Why is that happening?

A: Well, it seems like people are getting their info from generative AI and social media more these days. Search engines even provide answers directly instead of linking to sites like Wikipedia.
B: Oh, I see. And this is bad for them because...?

A: It might lead to less awareness about where our information comes from, which could affect the quality of content on Wikipedia. Fewer people visiting means fewer volunteers and donors too.
B: But doesn't Wikipedia still provide info even if not visited directly?

A: Yeah, that's true! However, they want those who use their info to visit the website itself since it helps them grow and keep providing quality content.
B: I see, makes sense. Anything else they're doing about this?

A: They're working on a new way to attribute their content, have teams helping reach new readers, and encouraging people to support content integrity.
B: Sounds like they're taking action. Should we help too?

A: Definitely! When you look up info online, always check sources and click through to the original material. Talk about the importance of human-curated knowledge with others too.
Summary
Wikipedia visitor count decreased by 8% this year due to increased reliance on generative AI, social media, and direct search engine answers. This trend could result in less awareness about content sources, affecting quality of content, fewer volunteers, and donors. Wikipedia is working on new
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ID: c111e24e-2bdc-4a97-8dad-393f534960e9

Category ID: conversation_summary

URL: https://techcrunch.com/2025/10/18/wikipedia-says-traffic-is-falling-due-to-ai-search-summaries-and-social-video/#conversation

Date: Oct. 20, 2025

Notes: 2025-10-20

Created: 2025/10/20 12:12

Updated: 2025/12/07 23:51

Last Read: 2025/10/20 12:21