- A survey reveals a nearly 70% increase in Japanese women giving chocolate on Valentine’s Day over the past two years.
- The rise in chocolate gifting is likely linked to the easing of COVID-19 pandemic restrictions and a return to social interaction.
- The growing trend of "tomo choco" – women gifting chocolate to female friends – is also contributing to the increase.

A: Did you hear about Valentine's Day?
B: No, what's new?

A: Apparently, a lot more women are giving chocolate!
B: Really? That's interesting!

A: Yeah! A survey showed it’s almost 70% more than two years ago.
B: Wow! What’s causing that?

A: It probably has to do with the pandemic.
B: Oh, right! Things were so restricted before.

A: Exactly! People weren't socializing much. Now they're back together.
B: Makes sense. It's easier to give gifts when you see people!

A: And there's also something called "tomo choco."
B: "Tomo choco?" What's that?

A: It’s giving chocolate to your female friends!
B: Oh, like a fun exchange?

A: Yeah! It’s more enjoyable to do in person.
B: So, lots of chocolate this year then?

A: Probably! Hopefully, there's enough to go around!
B: Haha, fingers crossed!