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作成日: 2024/04/17 06:30

更新日: 2025/12/08 15:06

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Japan&#039;s antitrust watchdog has launched a probe into Google&#039;s alleged use of its dominance in online advertising.
                
The US IT giant is suspected of limiting the operations of rival firm LY Corporation, the operator of mobile messaging-service Line and search-engine Yahoo Japan.
                
Google has an overwhelming share in Japan&#039;s market for what is known as &quot;keyword-targeted&quot; online advertising. This method involves the automatic display of ads based on keywords that users have typed into a search engine.
                
Sources say Google unilaterally requested Line and Yahoo Japan to stop part of their advertising services during a certain period of time. Since 2010, the group has been receiving technical assistance from Google to offer keyword-targeted ad services.
                
Sources say the Japan Fair Trade Commission suspects Google&#039;s requests violated the antimonopoly law.
                
They say the company has already submitted a plan that includes preventive measures. If the commission accepts it, Google will likely be exempted from punishments, such as cease-and-desist orders.
                
American tech giants have been facing more stringent regulations from US and European authorities. Japan&#039;s authority is also stepping up its monitoring, including on-site inspections of Japanese subsidiaries.

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