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Summary: Netflix goes ‘all in’ on generative AI as entertainment industry remains divided Crunch

1. Netflix is embracing AI technology for enhancing its content creation process, not as a replacement for human creativity.
2. The company has already used generative AI in the Argentine show "The Eternaut" and other productions like "Happy Gilmore 2", "Billionaires' Bunker" for special effects and pre-production design.
3. Netflix CEO, Ted Sarandos, emphasized that while AI can make creatives more efficient, it won't automatically make someone a great storyteller. He also mentioned ongoing concerns about AI use in the entertainment industry regarding deepfaking actors without consent.
Summary
Netflix leverages AI technology in its content creation, complementing human creativity rather than replacing it. AI applications include special effects and pre-production design for shows like "The Eternaut", "Happy Gilmore 2" and "Billionaires' Bunker". However, Netflix CEO Ted Sarandos
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ID: dbe28000-d7ec-4954-bb61-8b3b8ff54e6d

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/21/netflix-goes-all-in-on-generative-ai-as-entertainment-industry-remains-divided/#summary

Date: Oct. 22, 2025

Notes: 2025-10-22

Created: 2025/10/22 08:12

Updated: 2025/12/07 23:43

Last Read: 2025/10/22 08:32