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Summary: YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying Crunch

1. YouTube has significantly contributed to the U.S. economy, adding over $55 billion to GDP and creating more than 490,000 jobs in June 2022.
2. Many YouTubers are shifting their focus from ad revenue and brand deals due to their volatility. Instead, they are expanding into diverse businesses like product lines, brick-and-mortar ventures, and consumer brands for greater sustainability.
3. Notable examples of successful side businesses include MrBeast's Feastables generating $250 million in revenue and Emma Chamberlain's Chamberlain Coffee reaching approximately $20 million in revenue, with both outperforming their YouTube channels.
Summary
YouTube's economic impact on the U.S. reached $55 billion in GDP and created over 490,000 jobs in June 2022. Due to ad revenue and brand deal volatility, many YouTubers are diversifying their income streams into businesses such as product lines, brick-and-mortar ventures, and consumer brands.
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ID: dc993668-6674-491a-beff-a79daa48ac0d

Category ID: listed_summary

URL: https://techcrunch.com/2025/11/10/youtubers-arent-relying-on-ad-revenue-anymore-heres-how-some-are-diversifying/#summary

Date: Nov. 11, 2025

Notes: 2025-11-11

Created: 2025/11/11 22:42

Updated: 2025/12/07 22:22

Last Read: 2025/11/12 07:59