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Summary: MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry Crunch

1. YouTube superstar Jimmy Donaldson, also known as MrBeast, expressed concerns about the impact of AI on content creators' livelihoods.
- He questioned how AI-generated videos could affect millions of creators who rely on it for income.
- His comments indicate that smaller creators might be even more worried about the potential threat from AI.

2. The concern arises following the launch of OpenAI's Sora 2, an updated audio and video generator with a mobile app for creating AI videos.
- The app quickly gained popularity, reaching No. 1 on the U.S. App Store after a surge of downloads.

3. YouTube has also integrated AI into its platform, offering editing tools like Veo to animate still photos or apply different styles to videos, as well as AI-generated clips and highlights from Live videos and podcasts.
- An AI chatbot is available within YouTube Studio for answering creators' questions.
- However, there is debate about whether AI video creation will replace human creativity or if the best content will still require a human touch.
Summary
YouTube superstar Jimmy Donaldson, aka MrBeast, voiced worries over AI's impact on content creators' income. His concern stems from the rise of AI-generated videos, such as OpenAI's Sora 2, which gained popularity after its mobile app launch. This app reached No.1 on the U.S. App Store. YouTube
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ID: e0afc0df-f152-4ff5-996b-a36aadeeb8ed

Category ID: listed_summary

URL: https://techcrunch.com/2025/10/06/mrbeast-says-ai-could-threaten-creators-livelihoods-calling-it-scary-times-for-the-industry/#summary

Date: Oct. 7, 2025

Notes: 2025-10-07

Created: 2025/10/07 14:20

Updated: 2025/12/08 01:02

Last Read: 2025/10/07 14:51