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Summary: Thailand appoints BLACKPINK's Lisa as tourism ambassador NHK

- Thailand has appointed K-pop star Lisa from BLACKPINK as its tourism ambassador.
- The move aims to boost tourism numbers, which recently decreased by 7.2% due to concerns about scam centers.
- Lisa will promote Thailand's attractions and encourage local hospitality.

A: Hey! Did you hear about the news from Thailand?
B: No, what happened? Tell me!

A: They picked Lisa from BLACKPINK to be their tourism ambassador! Can you believe it?
B: Wow, seriously? Lisa? That's amazing! She's so popular!

A: Yeah! They really want to get more tourists coming back.
B: Oh, I heard things were a bit slow last year. Like, 7% fewer visitors.

A: Exactly! It's partly because some Chinese tourists are worried about scams in the area.
B: That's a shame. I love Thai food!

A: Me too! But Lisa said Thailand is more than just beautiful places and yummy food. She loves the feeling of being home there.
B: That's so sweet! Hopefully, Lisa can bring back lots of visitors!

A: They're hoping she'll help make Thailand look really attractive again!
B: Totally! Everyone loves Lisa! This is a clever move, I think.
Summary
Thailand tapped BLACKPINK's Lisa as tourism ambassador to revitalize tourism. Numbers dropped 7.2% due to scam concerns. Lisa will promote attractions & Thai hospitality, aiming to attract more visitors. #Thailand #Lisa #BLACKPINK #Tourism
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Date Name Words Time WPM
2026/02/01 08:03 Anonymous 190 75s 152
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ID: e747b6e2-dccf-433f-8a15-d2939bdbd17c

Category ID: listed_summary

URL: https://www3.nhk.or.jp/nhkworld/en/news/20260130_27/#summary

Date: Jan. 30, 2026

Notes: NHK News Summary - 2026-01-30

Created: 2026/02/01 07:40

Updated: 2026/02/01 08:03

Last Read: 2026/02/01 08:03

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