Toyota Motor is rolling out an electric vehicle charging network in Japan that's exclusive to its luxury brand Lexus. The automaker has been stepping up its EV offerings amid growing foreign competition on its home turf.

A charging station was opened at a commercial complex in Tokyo on Thursday.

The facility sits inside the building's underground parking lot. Lexus owners can get a full charge there in about 30 minutes. Toyota is planning to install 100 such stations across Japan by 2030.

"Many customers are worried about charging," says Toyota Motor's Yokohama Takuya. "They basically top up their cars at home, but it's important for there to be facilities they can use to charge their vehicles when traveling long distances."

Toyota says it aims to make every new Lexus model electric by 2035.

Japanese automakers are lagging behind their overseas rivals in the domestic EV market. International carmakers have been rolling out more offerings in Japan, hoping to cash in on an eventual shift to electric vehicles.