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Summary: In defense of Apple’s $230 iPhone sock Crunch

1. Apple has released a new product called the iPhone Pocket, a cloth sling for your phone, priced at $149.95 (short size) and $229.95 (long, crossbody size). The design is inspired by the concept of "a piece of cloth" and is reminiscent of work by Issey Miyake, known for his innovative tech-forward approach to fashion.
2. The iPhone Pocket is building on existing trends in phone accessories, particularly crossbody styles, and could be seen as a potential successor to the popular Labubu keychains, given its accessory-for-an-accessory nature.
3. The iPhone Pocket's design has roots in Steve Jobs' personal style, as Issey Miyake was responsible for creating Jobs' iconic black mockneck shirt. Despite not being involved in the current design of the iPhone Pocket, the Miyake label continues to influence Apple's aesthetic.
Summary
Apple unveiled a new product, the iPhone Pocket, priced at $149.95 (short) and $229.95 (crossbody). Inspired by Issey Miyake's work, it resembles tech-forward fashion. Building on crossbody phone accessory trends, it could be a successor to Labubu keychains. Its design is rooted in Steve Jobs'
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ID: f1b927d9-30ec-419d-80c4-181b3dda5f9c

Category ID: listed_summary

URL: https://techcrunch.com/2025/11/13/in-defense-of-apples-230-iphone-sock/#summary

Date: Nov. 14, 2025

Notes: 2025-11-14

Created: 2025/11/14 02:42

Updated: 2025/12/07 22:11

Last Read: 2025/11/14 07:56