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Japan aims to boost food sales among tourists, overseas NHK

The government is said to have set its first targets to boost spending on Japanese cuisine by visitors to the country and in overseas nations.



Sources say the goal is to boost tourist spending on food and beverages to 4.5 trillion yen, or 30 billion dollars, by 2030. That's triple the figure for 2023.



The government is also planning events in other countries to promote Japan's food culture.



It has set a goal to boost revenue from Japanese food-related businesses overseas to 3 trillion yen by 2030. That's nearly twice the figure for 2022.
The targets are expected to be included in the government's five-year plan on agricultural policy.
Summary
Government aims to triple tourist spending on Japanese food and beverages to 4.5 trillion yen by 2030, with a secondary goal of increasing overseas revenue for Japanese food-related businesses to 3 trillion yen. Events are planned in other countries to promote Japan's food culture. These targets
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ID: f3a39e16-1572-4029-8627-f78a6951e044

Category ID: nhk

URL: https://www3.nhk.or.jp/nhkworld/en/news/20250312_14/

Date: March 12, 2025

Created: 2025/03/13 07:00

Updated: 2025/12/08 05:38

Last Read: 2025/03/13 07:55