1. Amazon has asked Perplexity to remove its AI-powered shopping assistant, Comet, from its online store due to violations of Amazon's terms of service by not identifying itself as an agent.
2. Perplexity argues that since their agent acts on behalf of a human user, it should have the same permissions and doesn't need to identify itself. However, other third-party agents do identify themselves, according to Amazon.
3. If Perplexity fails to comply with Amazon's request, there is a risk that Amazon may block Comet or any other third-party agentic shopper from its site, which could potentially set a precedent in the growing world of agentic technology.